Appointment Setting — Cold Outreach

Stop Waiting
On Referrals.

I build cold outreach systems that consistently put 10–15 qualified conversations on your calendar every month — with founders who actually need what you do.

Get a Free Lead List No commitment. I'll build the list for free.
20+
Qualified calls booked in 2 weeks — on myself
10–15
Conversations per month for active clients
0$
Cost to get a free lead list and see the system in action
1x
New client is all it takes to pay back the fee — month one
The Real Problem

Referrals Aren't
A System.

Referrals work — until they don't. When a client churns, you have no lever to pull. The gap between losing one client and landing the next can be 2–3 months of near-zero revenue. That's the feast-or-famine cycle, and it's not a character flaw — it's a missing infrastructure problem.

01
You can't replace yourself in the sales process — every hour prospecting is an hour you're not billing
02
You don't control the timing or volume of referrals — someone else decides when you eat
03
LinkedIn content builds slowly — you need conversations next month, not next year
04
Cold email feels risky — you don't want a bad outreach damaging your reputation
How It Works

The System.

You only show up when the call is already booked. I handle everything before that moment.

01
Target List Built on Apollo
I scrape companies that match your ideal client — right revenue range, right trigger signals. A company posting for a full-time CFO is a signal. I find those companies before your competition does.
02
Personalized Sequences Written
Every email is written to sound like one human talking to another — not a blast. Personalized icebreakers, their language, their pain points. Emails that don't read like cold emails.
03
Qualified Calls Land on Your Calendar
You get notified when someone replies and wants to talk. That's all you do. No prospecting, no follow-ups, no list-building — just show up to the conversations that matter.
Who This Is For

Built For
Solo Operators.

If you sell a high-ticket service, run on referrals, and are tired of the lumpiness — this is for you.

📊
Fractional CFOs
Cash flow planning, forecasting, decision support. Founders need you but can't justify a full-time hire — I find them when the moment is right.
$3k–$8k/month per client
💻
IT Managed Service Providers
MSPs live on referrals and word of mouth. I build the outbound infrastructure they've never had — and the pipeline that follows.
$3k–$10k/month per contract
🔒
Cybersecurity Consultancies
vCISO, compliance, pen testing. Boutique firms growing fast with zero time to build outbound. CTOs and compliance officers are reachable — I reach them.
$5k–$20k/month per client
Why Trust This

I Ran It
On Myself First.

Before I offered this to anyone else, I built the system and ran it on my own outreach. 20 qualified conversations booked in 2 weeks. That's how I know it works — not theory, not a course, not borrowed case studies. I lived it.

20 calls booked — 2 weeks — solo operator

Want To See
What This Looks Like
For You?

I'll put together a free list of 15 companies in your niche — decision maker mapped, sequence drafted. No charge. If it's not worth your time, no worries.

Book a 15-Minute Call